The Welsh Government plans to open a "football museum for Wales" and fund a concert in North America to highlight Welsh culture. Ahead of the upcoming football World Cup, the Welsh Government has said it will fund initiatives which will promote and celebrate Wales at the tournament in Qatar.
The Welsh Government’s World Cup partner support fund will see a total of £1.8million shared among 19 projects. It claims that these projects will "help project our nation’s values and work to secure a positive and lasting legacy for Wales and Welsh football".
This will include sharing our culture, arts, and heritage to become what the Welsh Government describes as an integral part of the global celebration, supporting initiatives which will help grow the economy, raise the profile of Wales and the Welsh language, and promote a globally responsible Wales.