Wakefield Wines owner Mohammad Azir Nazir made headlines earlier this year when he charged a whopping £1,000 for a bottle of the highly sought-after energy drink Prime Hydration. Many fans of the creators, KSI and Logan Paul, rushed to the off-licence in West Yorkshire to get their hands on the stuff, with some keen buyers forking out a grand for the beverage.
Mohammed, 41, went on to gain more than 800,000 followers on TikTok after going viral for selling Prime at such extortionate prices. Recalling the moment he got the incredibly generous payment from a customer in a recent interview on the Gasworks podcast, he explained the reasoning behind the high price.
"Guess what, I've got £1,000 a bottle now. But listen, there's a reason behind that," he said. Instead of selling bottles for £1,000 he intends to hold a raffle for charity.