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The Independent UK
The Independent UK
National
Josie Clarke

Waitrose to invest £100m in cutting prices of own-brand groceries

PA Archive

Waitrose is to invest £100 million in cutting prices on hundreds of its own-brand products amid intense competition in the sector as consumers battle record inflation.

The upmarket grocer is reducing the prices of almost a third of its lowest-priced Essential Waitrose range by an average 14%, while almost a quarter of the cuts, which come into effect from Wednesday, will be 20% or more.

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