Waitrose to cut prices of own-brand basics as cost of living hits customers

The supermarket says it will spend £100m on reducing the prices of everyday items, including carrots, coffee and butter. Photograph: Neil Hall/Reuters

It has long had the reputation as Britain’s most luxurious supermarket.

But even Waitrose customers are being squeezed by the cost of living crisis, leading to the store slashing the prices of some of its own-brand basics.