Here in the UK, as soon as the sun peeks through the clouds, you can guarantee someone will be firing up their barbecue. Embracing this traditional summer spirit, British supermarket chain Waitrose has launched a larger-than-life billboard campaign celebrating an iconic star of the BBQ – the humble kebab.
Recently, brands have been stepping up their billboard ads, embracing out-of-the-box ideas from guerrilla marketing to logo-free campaigns. Waitrose's tactile yet playful billboards are not only visually striking, but also a wonderful subversion of the ordinary, sure to leave a mouthwatering impression on passersby.
