Waitrose is hoping to boost flagging sales by bringing back an old favourite – free hot drinks. The supermarket chain is one of a number of stores to have lost customers during the cost of living crisis, but is trying to woo people back through their doors with the offer of a free tea or coffee.
They abandoned the scheme – first introduced in 2013 – two years ago during the pandemic, but hope by resurrecting the perk, former consumers will start to return, reports the Mirror.
As food and energy costs soar, many shoppers are turning away from more expensive stores like Waitrose to discount supermarkets like Aldi and Lidl. John Lewis Partnership reported in September that Waitrose saw a £90million (five per cent) fall in profits in the six months to June, though profits still came to £432 million.
