Sales of spam and fish heads are both up by a third at upmarket grocer Waitrose in an apparent shift to economy buying in the face of the cost-of-living crisis. The supermarket said the “use-it-all trend” and move to cheaper slow cooking seemed to be behind sales of beef shin, ox cheek and lamb neck increasing by 23%, 9% and 4% respectively.
Sales of fish heads are up by an “incredible” 34% on last year while spam sales rose by 36%, according to the annual Waitrose Food & Drink report.
A poll for the supermarket found that 72% of consumers are now “more mindful” about their grocery budget and more than a third were “very concerned” about how the rising cost of living will affect them in the coming months. Some 32% said they looked out for special offers more than ever before and 27% have taken to planning their meals in advance.
