Waitrose has faced harsh criticism from shoppers after introducing an 'unaffordable' and 'out of touch' Essentials range amid the ongoing cost of living crisis.
As families are being forced to cut down of luxurious living, more supermarkets are in-turn offering a budget range - including Asda and Morrisons with their Just Essentials and Savers ranges respectively.
The premium supermarket has jumped on the bandwagon, by attempting to offer an affordable budget option for those in need of cheaper groceries who don't want to part ways with their usual shopping hub.
