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The Guardian - UK

Business

Alexandra Topping

Waitrose brings back free coffee for shoppers without need to buy anything

Waitrose Covid-19

A Waitrose coffee cup next to a My Waitrose card — My Waitrose card holders will again be able to have a free hot drink without making a purchase after the offer was scrapped during the Covid crisis. Photograph: Shaun Daley/Alamy

Waitrose is once again planning to use the lure of free coffee to entice shoppers into its stores, even if they do not make a purchase.

In an effort to outflank arch-rival Marks & Spencer in the battle for the middle-class grocery shopper, the supermarket chain is bringing back free hot drinks for shoppers.

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