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TechRadar

Graham Barlow

'Wait... what?' — Lionel Messi’s new ChatGPT World Cup partnership feels like marketing written by AI for people who don’t watch soccer

Lionel Messi ChatGPT Leo Messi World Cup Football OpenAI Instagram

Lionel Messi with hair styled by ChatGPT.

Lionel Messi is, without doubt, a living legend of the beautiful game. The striker was the star player of the Argentina team that won the 2022 World Cup in Qatar. Beloved by fans and admired by fellow players around the world, he's a popular and likeable personality, who many consider to be the greatest footballer of all time.

That popularity is what OpenAI must have been looking to harness when it signed Messi up to help promote ChatGPT ahead of this year's World Cup, which is taking place across Canada, Mexico, and the United States.

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