
The W Edinburgh has been one of the city's most divisive hotels since its opening in 2023. While it offers a luxury experience with world-class amenities, its bold architectural design has been met with ongoing public ridicule, earning it the nickname 'The Poop Hotel.'
Designed to be a modern statement among Edinburgh's historic skyline, the hotel's distinctive 'ribbon' structure was inspired by a walnut shell. Created by Jestico + Whiles, the building was envisioned as a centrepiece for St James Quarter, one of Scotland's most expensive new developments. However, locals and critics alike have lambasted the design, with some comparing it to a poop emoji and others lamenting its impact on the city's architectural heritage.