The past 10 years have been rough for Volkswagen in the United States. Dieselgate immediately comes to mind, but in a recent interview with 60 Minutes, CEO Herbert Diess concedes the company hasn't made the best decisions when it comes to the US market. And with all kinds of variables now in play, becoming "relevant" may not be that easy.
Specifically, Diess told 60 Minutes that "we have to come back in the US. We have to become relevant in the US, and we are in the right way." He also stated point-blank that "we didn't take the US customer seriously enough, no? We tried to sell the European product here in the US."
