Health branding is often a delicate topic that requires thoughtful design and considered messaging. It is not a space to experiment with gender stereotypes – a memo that health brand Voy appears to have not received.
Across the London underground, commuters have been confused, amused and angered by Voy's recent controversial campaign promoting its men's testosterone supplements. Attempting to commandeer the belittling sexist language of the women's health sphere, the ads appear more like hamfisted rage bait – a prime example of a thought-provoking concept with extremely questionable execution.
