There are good times to launch a premium electric bicycle. Then there's whatever Volkswagen has going on right now.
The German giant has spent the last couple of years fighting battles on multiple fronts. Sales in China aren't what they used to be. The electric vehicle transition has proven far more expensive and complicated than many expected. The company has been restructuring, cutting costs, and trying to convince investors that it still has a clear path forward. Against that backdrop, Volkswagen's latest announcement isn't another affordable EV or a breakthrough battery. It's a lineup of sleek new electric bicycles.
