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Motor1
Motor1
Business
Mark Webb

Volkswagen To Celebrate 50 Years Of The Passat At The Techno Classica

After a three-year break, Volkswagen returns to the Techno Classica, one of the world's largest car shows held annually in Essen, Germany. VW plans to present itself as a brand "with a heart" and showcase its historical models. The centerpiece will feature 50 years of the Passat, a car VW calls an everyday hero and a design classic.

Volkswagen launched the Passat in 1973 as a flagship model and part of its strategy to transform its post-Beetle lineup. Based on the Audi 80, the Passat shared many components and styling with the Audi, both of which were designed by Giorgetto Giugiaro. Offered as a sedan, wagon, or liftback, it featured front-wheel drive and fuel injection, making it one of the most modern European family cars of its time.  

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