Voices: Why do TikTok influencers like Molly Mae’s sister have to ruin travel for the rest of us?

Before any trip abroad, I turn to TikTok – not so much for inspiration as to gather tips on what not to do. As much as I’ve been “influenced” into buying pastel cookware or acrid powders to reduce bloating (spoiler: they don’t), the idea that anyone would base their holiday around what vloggers say is faintly abhorrent.

And yet, it happens.