If people are forced to choose, they are more likely to say that Nigel Farage is “for working people” than Keir Starmer is. This probably reflects the prime minister’s unpopularity more than it is a positive endorsement of the Reform leader, but opinion poll findings such as this encouraged Farage to make his pitch for Labour votes.
His starting point was that the Conservatives are “finished”, “done” and “have had a good 200 years”: he is now squaring up to Labour.