For the first time in two years, Aldi has been knocked off the top spot as the UK’s cheapest supermarket – its main rival, Lidl, stealing the crown. And I, for one, am cheering it on – with a ratchet rattle found in the middle aisle in between a basket of knock-off Crocs and a stack of whisky-flavoured BBQ sauce, of course.
The only naysayers are those who not only have the funds to drift through the spacious walkways of Waitrose, foraging a multigrain sourdough here, a ylang ylang and geranium eye cream there, they are also shoppers who entirely lack imagination.
