There was little pride in evidence when the prime minister appeared at the launch of his “Pride in Place” initiative immediately after his bruising, humiliating experience in the Commons over the Peter Mandelson scandal. He apologised, saying he was “sorry for having believed Mandelson’s lies” and that he’s not going anywhere. He was robust, but not reassuring.
This is a miserable position for Sir Keir Starmer to find himself in. He desperately wants, and needs, to “cut through” to the public. But his message about bettering Britain, worthy as it is, is falling on deaf ears.
