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The Independent UK
The Independent UK
Lydia Spencer-Elliott

Vogue readers horrified by use of ‘disturbing’ AI models in Guess advert

Vogue readers have been left disturbed by the use of an AI model in the prestigious fashion magazine’s August issue.

The double-page advert, which features a blonde model wearing two different outfits across separate pages, was taken out by the label Guess and “produced” by AI marketing Seraphinne Vallora.

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