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The Independent UK
The Independent UK
Business
Josie Clarke

Vodka ad featuring Love Island star banned for targeting under-age teenagers

Love Island TikTok Kai Cenat Lucinda Strafford Au Vodka ASA

Social media posts for a brand of vodka have been banned for targeting under-age teenagers, the regulator has said.

A TikTok post by social media influencer Love Island star Lucinda Strafford in June showed her filling a large gold-coloured vending machine which featured the Au Vodka logo with cans of Au Vodka Juicy Peach, before she took a sip from one of the cans and said: “That is so good.”

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