Vodafone and WWF have announced a global partnership that aims to reduce Voadafone's worldwide carbon emissions to ‘net zero’ by 2040, help to eliminate e-waste and encourage a more circular economy for mobile phones. Buying a refurbished smartphone saves around 50kg of CO2e (Carbon Dioxide Equivalent) – making its contribution to climate change 87% lower than that of the equivalent, newly manufactured smartphone – and removes the need to extract 76.9 kg of raw materials.
The programme will inspire Vodafone’s customers to hand in their old devices as part of a trade-in, for a donation to social causes, or to be recycled responsibly. Starting from November 22, 2022, every phone collected during the programme will see £1 donated by Vodafone to WWF conservation projects across the world.
Nick Read, Vodafone Group Chief Executive, said: “WWF and Vodafone strongly believe that we can all make greener choices about how we use technology. Our partnership with WWF will create new initiatives to encourage our customers to take actions that could help reduce their carbon emissions and reduce pressure on the planet’s natural resources.”
