
Vizio is jumping into the live sports business with a new deal that will make Vizio WatchFree+ will be the exclusive place to watch The Women’s Cup Summer 2024 Tournament games.
This event marks the first live sporting event hosted exclusively on the WatchFree+ platform in the U.S. It is also a notable example of streaming platforms have been expanding their live sports and illustrates how smart TV manufacturers like Vizio are expanding their content offerings and ad sales efforts.