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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Vizio Builds Voice-Activated Ad to Promote Warner Bros. Film ‘Beetlejuice Beetlejuice’

Vizio Beetlejuice Beetlejuice.

Vizio said it worked with the Warner Bros. Motion Picture Group to build a voice-activated ad that promotes the new film Beetlejuice Beetlejuice across multiple screens and platforms.

In the Beetlejuice films, saying “Beetlejuice” three times summons the title character.

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