I’ve long been a fan of Vivo’s phones for their Zeiss co-engineered cameras, so the launch of the Vivo X300 Ultra has me very excited. This is the first time Vivo has given one of its Ultra-series imaging flagships a proper international debut, even if “global” still, frustratingly, stops short of the US.
As you’d expect from an Ultra phone, the X300 Ultra puts photography front and center. Vivo is calling its camera system the Zeiss Master Lenses Collection, built around a triple-prime setup with 85mm, 35mm, and 14mm equivalent focal lengths. Which immediately makes this phone feel a little different from rivals, as instead of the usual 24mm-first approach, Vivo is leaning into focal lengths that will look more familiar to photographers.
