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Fortune
Fortune
Marco Quiroz-Gutierrez

Vitalik Buterin endorses NFT collection, Starbucks builds on its Web3 ambitions, and Aéropostale is giving away Teslas

(Credit: Chet Strange—Bloomberg/Getty Images)

Welcome to This Week in the Metaverse, where Fortune rounds up the most interesting news in the world of NFTs, culture, and the metaverse. Email [email protected] with tips.

The shy but brilliant founder of Ethereum, Vitalik Buterin, came out of his shell this week to release a new line of NFTs, which boosted a surge in sales over the past week. The NFTs, approved by Buterin, launched on March 1, but most of the crypto world didn't seem to notice until this week, when secondary sales took off—and the collection secured the top spot on OpenSea.

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