Fox Racing is a brand that nearly all powersports fans are probably familiar with. Often imitated but never replicated, the Fox Racing apparel brand has evolved from a gear and protective equipment manufacturer to a full blown lifestyle icon. With famous racers turned celebrities such as Travis Pastrana and Ricky Carmichael as ambassadors of the brand, it's no surprise that us mere mortals have developed quite an affinity for the brand.
Naturally, as brands continue to grow, they tend to pose a threat to other more established marques out there. As the old saying goes, "if you can't beat 'em, buy 'em," this is exactly what has happened with the Fox Racing gear and apparel business. You may be familiar with Vista Outdoor Inc., the company behind famous brands like Camelbak, QuietKat, and Bell Helmets. Well, they just acquired the Fox Racing gear and apparel division for a tasty $540 million. Furthermore, if Fox meets its short-term financial targets, Vista will throw in an additional $50 million into the mix—according to a report by Pinbike.com.
