Last season, Visma-Lease a Bike made waves by announcing a project they dubbed the 'control room' - a mobile data centre designed to analyse live time race action to help inform the team's tactical decisions. Not even a year later, the team has abandoned the concept.
The idea was more of a PR stunt than innovation, and was launched in collaboration with the team's sponsor BetCity. The team only made use of "publicly available information", the Visma-Lease a Bike head of performance Mathieu Heijboer told Cyclingnews last year.
