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The Independent UK
The Independent UK
Neil Lancefield

Visits to tourism attractions grew 3.4% last year but challenges remain

Bernard Donoghue United Kingdom Alva PA Graphics
The British Museum in central London was the UK’s most popular tourist attraction for the second year in a row (Alamy/PA) -

Major tourist attractions saw a 3.4% increase in visits last year but face challenges from rises in the cost of doing business, according to new research.

There were 157.2 million visits to 400 of the most popular UK venues in 2024, according to trade body the Association of Leading Visitor Attractions (Alva).

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