Visitor numbers to the UK’s museums, galleries, cathedrals, zoos, castles and country houses are increasing but remain stubbornly below pre-pandemic levels, with a significant number of people still “out of the habit” of having a day out.
Figures released by the Association of Leading Visitor Attractions (ALVA) on Monday show a mixed picture. On the bright side, there was a 19% increase in visitor numbers in 2023 compared with 2022. The British Museum saw a 42% rise, making it the most visited attraction in the UK.
