As Apple Vision Pro launches in Europe, one industry tracker claims that Apple’s spatial headset will struggle to hit half a million sales this year, suggesting Apple has a more drastic plan for spatial computing.
According to the IDC, a marketing and research firm, and reported by Bloomberg, Apple Vision Pro is yet to sell 100,000 units. The headset originally launched exclusively in the U.S. in February and the international launch is expected to help sales somewhat. According to Bloomberg, “The unimpressive start has spurred a rethink among Apple’s management” and a budget version of the headset is said to be in the works for a launch next year. According to IDC, this budget headset is not the only hurdle Apple needs to cross for better sales.
