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Technology
John-Anthony Disotto

Vision Pro costs Apple less than half to make the headset than what it charges customers to buy it

The Apple Vision Pro on a white table.

Apple Vision Pro is the hottest tech product in the world at the moment, and it comes with a pretty hefty $3,499 starting price tag. According to new research from Omdia, the mixed-reality headset costs roughly $1,500 to produce — that’s less than half the total cost.

Originally reported by CNBC, Vision Pro’s hardware components are estimated to cost a total of $1,542. Unsurprisingly, the most expensive component is said to be the 1.25-inch micro-OLED displays which are manufactured by Sony. Sony charges Apple $228 per display, making the cost $456 just for the displays. LG also supplies an AMOLED sub-display, which adds $70 to the total display cost.

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