
In this piece, I evaluated two financial services stocks, Visa Inc. (V) and LendingTree, Inc. (TREE), to determine which has better return potential. Based on a fundamental comparison of these stocks, I find V a better pick for the reasons explained throughout this article.
Financial service providers play a vital role in the economy. Banking, investment, insurance, and asset management are some financial services. The pandemic has accelerated the adoption of digital financial services. Digital financial solutions have completely changed how we save money, transact, avail credit, etc. Moreover, given the proliferation of the Internet, financial services are now available to a broader population.