
Payment behemoth Visa Inc. (NYSE:V) launched a new product strategy and mentorship program for entrepreneurs working in the art, music, fashion and film spaces that would help accelerate the growth of their businesses through non-fungible tokens (NFTs).
What Happened: In its Wednesday announcement, the firm explained that its "Visa Creator Program" is looking to help a selected group of entrepreneurs deepen their understanding of technology and the platforms underlying NFT commerce in one-year cycles.