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Benzinga
Benzinga
Business
Adrian Zmudzinski

Visa To Bolster NFT Adoption With New 'Creator Program'

Payment behemoth Visa Inc. (NYSE:V) launched a new product strategy and mentorship program for entrepreneurs working in the art, music, fashion and film spaces that would help accelerate the growth of their businesses through non-fungible tokens (NFTs).

What Happened: In its Wednesday announcement, the firm explained that its "Visa Creator Program" is looking to help a selected group of entrepreneurs deepen their understanding of technology and the platforms underlying NFT commerce in one-year cycles.

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