Very soon, many of your customers will have liaisons. And they won’t be human. We’re entering the next frontier in commerce: the rise of Business-to-AI, or B2AI. AI agents are becoming a new customer segment. As AI agents increasingly mediate how people research, evaluate, and purchase products, companies will need to rethink how they show up within those decision architectures.
Recent Visa research shows businesses are already preparing for this shift. Seventy-one percent of businesses say they are willing to optimize products and offers specifically for AI agents, and more than half say they would allow AI agents to negotiate prices or terms directly with other AI systems. And there are early signs that AI search traffic converts at remarkably high levels, jumpstarting traditional acquisition funnels.
