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Creative Bloq

Technology

Kathryn Orr

Visa Cash App RB: an autopsy of a rushed rebrand

Visa Visa Cash App F1 United States Red Bull

Racing Bulls F1 team rebrand logo.

Visa Cash App RB Formula One Team has just revealed its livery design at a launch event in Las Vegas, but fans are still struggling to come to terms with a new name that's as confusing as it is difficult to say. Below, Kathryn Orr, strategy director at Designit, picks apart what went wrong with what could be the worst Formula One rebranding that we've seen to date.

ready for action in 2024 👊 pic.twitter.com/mADcwdNgI8February 9, 2024

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