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Broadcasting & Cable
Broadcasting & Cable
Business
Daniel Frankel

Virtual MVPDs Are Only a 'Secondary' Programming Source, Study Says

FuboTV.

Relative to traditional pay TV services, virtual MVPD platforms are viewed by subscribers far more as "secondary or tertiary" sources of TV programming, according to a survey recently conducted by Aluma Connected TV Insights.

Aluma, which surveyed 2,023 adults in February and March, said that while 48% of traditional linear pay TV users identify their cable, satellite or telco video subscription as their primary source of TV programming, the same is true for only 23% of virtual pay TV service customers. 

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