
Relative to traditional pay TV services, virtual MVPD platforms are viewed by subscribers far more as "secondary or tertiary" sources of TV programming, according to a survey recently conducted by Aluma Connected TV Insights.
Aluma, which surveyed 2,023 adults in February and March, said that while 48% of traditional linear pay TV users identify their cable, satellite or telco video subscription as their primary source of TV programming, the same is true for only 23% of virtual pay TV service customers.