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Creative Bloq
Creative Bloq
Technology
Joseph Foley

Virgin's ingenious campaign shows the limitations of AI art

Image from Virgin Made by Dyslexia ad

The creative potential of artificial intelligence has become one of the most hotly debated topics in creative sectors over the past couple of years. Some fear that it could replace jobs – and it already is in some areas. But AI still can't 'think', and many argue that it's not capable of genuine creativity.

Virgin and Made By Dyslexia have set out to demonstrate that by challenging AI models to innovate like famous people with dyslexia. And the results are as weird as you might expect (see our pick of the best print ads).

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