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Virgin Records' Sir Richard Branson reveals surprising way he signed Janet Jackson

Janet Jackson Richard Branson Virgin Records Virgin

Virgin Records co-founder Sir Richard Branson

A hot air ballon ride with Sir Richard Branson helped Janet Jackson sign to Virgin Records.

The hot commodity picked the label - now owned by Universal Music Group - in 1991 after the peaceful and serene experience enabled the co-founder to "sweeten the deal", and being offered "the largest amount of money ever to be offered to any singer".

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