There has been a massive surge in internet searches for cabin crew jobs with long-haul airline Virgin Atlantic after it lifted its ban on staff tattoos. Searches rocketed by 522 per cent on June 1, the day the carrier became to first airline to allow staff to have visible tattoos.
The study by travelswiththecrew.com confirmed online interest in jobs with Virgin Atlantic soared after Sir Richard Branson's airline launched a new branding campaign in May, “championing individuality” followed by the move to allow visible body art. Virgin Atlantic’s chief people officer, Estelle Hollingsworth, said restrictions were being relaxed “in line with our focus on inclusion and championing individuality.
She added: “At Virgin Atlantic, we want everyone to be themselves and know that they belong. Many people use tattoos to express their unique identities and our customer-facing and uniformed colleagues should not be excluded from doing so if they choose.”
