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Liverpool Echo
Liverpool Echo
World
Paul McAuley

Virgin Atlantic make huge changes to gender identity and uniform policy

Virgin Atlantic has updated its gender identity and uniform policy for crew, pilots, and ground.

Reflecting the diversity of the workforce, the airline will offer its employees a fluid approach to its red and burgundy uniforms, designed by Vivienne Westwood, meaning LGBTQ+ colleagues will be able to choose a uniform depending on which best reflects themselves.

The announcement is part of an ongoing “drive to champion the individuality of its people and customers” and is complemented by the rollout of optional pronoun badges for all its people and those travelling with the airline. This move enables everyone to clearly communicate and be addressed by their pronouns. The badges will be available to teams and customers from this week and customers simply need to ask for their preferred badge at the check-in desk or in the Virgin Atlantic Clubhouse.

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