“I think people are really enamored with me because you don’t often see someone like me – animated, flamboyant – but still able to back it up on the volleyball court,” says Jordan Lucas, the outside hitter for Cal State Northridge’s men’s team.
Although college volleyball has a devoted following and can attract big crowds – 92,000 fans went to see Nebraska take on Omaha in 2023 – it doesn’t usually attract the same attention as basketball or football. That changed last month though when clips of Lucas’s “flamboyant” play – he’s fond of celebrating with a flick of his hair or a dismissive wave at his opponents – went viral, amassing millions of views on social media. College athletes enjoying social media fame is hardly new: stars such as Paige Bueckers, Harper Murray, Olivia Dunne and Shedeur Sanders all had their viral moments. But Lucas’s case is different. It isn’t just about the highlights, it’s about the conversation surrounding them. Lucas is gay, and that fact has become inseparable from how audiences engage with his game.
