Welcoming a baby in the world is one of the most exciting moments in any parent's life.
It's only natural therefore that proud new mums and dads will want to share pictures and videos of their adorable bundle of joy to the world on social media.
There's a whole market currently devoted to baby name announcements and photo-shoots, as individual name plaques which can be tucked into a hospital cot, personalised newborn sleep suits and tiny monogrammed hats.