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Evening Standard
Evening Standard
Business
Holly Williams

Viral TikTok summer trend helps drive record Jet2 demand

The holiday firm said it saw 750,000 more passengers fly with the group in the six months to September 30 (Peter Byrne/PA) - (PA Wire)

The viral TikTok trend of the summer has helped Jet2 notch up record passenger numbers, as its tagline “Nothing beats a Jet2 holiday” gathered more than 80 billion global views across social media.

The holiday firm said it saw 750,000 more passengers fly with the group in the six months to September 30, at 14.1 million.

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