With Spider-Man: Brand New Day swinging into cinemas this month, there's been a mighty controversy over a "dystopian" BMW Spider-Man advert beamed into vehicles' dashboards. At the same time, a much less high-tech marketing asset is going down a storm.
A small Canadian cinema didn't receive its delivery of Spider-Man Brand New Day posters to put up in its foyer. With nothing to display in the 'now screening' box, it resorted to a homemade solution: a member to staff was asked to draw a poster for the movie by hand.
