Words are powerful tools. Violent extremists know this well, often choosing their phrasing extremely carefully to build loyalty among their followers. When wielded just so, they can do enormous harm.
Because their words are chosen so deliberately, researchers can look for patterns, trends and red flags. What exactly do extremists say that builds followings, incites hatred and violence, and can ultimately lead to deadly attacks?
Our research looking at the rhetoric of the extremists behind some of recent history’s worst terror attacks sheds light on this question. We’ve identified six key tactics terrorists use to mobilise people behind their cause.
