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VINEXPO ASIA 2026 IN HONG KONG REAFFIRMS INTERNATIONAL CONFIDENCE IN ASIAN MARKETS

HONG KONG, June 3, 2026 /PRNewswire/ -- Held from 26 to 28 May, the 2026 edition of Vinexpo Asia consolidated Hong Kong's position as a major platform for wine and spirits trade in the Asia-Pacific region. Bringing together 14,273 trade professionals from 76 markets, compared with 59 in 2024, and 38 producing countries, compared with 35 in 2024, the event reflected the sustained commitment of international producers to Asian markets against a challenging geoeconomic backdrop.

With a history in Hong Kong dating back to 1998, Vinexpo Asia once again received support from key local stakeholders, including the Hong Kong Tourism Board, and was officially opened by the Acting Secretary for Commerce and Economic Development of the Hong Kong SAR Government.

The Hong Kong launch of Be Spirits and Be No also reflected evolving consumption patterns in Asia, with Be Spirits tripling its exhibitor base and no-alcohol products accounting for one in ten exhibitor references.

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