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The Guardian - UK
The Guardian - UK
Business
Mark Sweney and Rupert Neate

Vin Murria’s bid for M&C Saatchi is her most daring yet

Murria wears blue jumpsuit and safety helmet. The Gherkin (30 St Mary Axe) is directly behind her, and streets of London far below that
Vin Murria abseils from a London skyscraper as part of a charity fundraising event in 2015. Photograph: PA Images/Alamy

Days after starting her first job in the male-dominated tech industry, a then 22-year-old Vin Murria was told she would never be successful because she was young, female and Asian.

Fast forward four decades and Vinodka (or Vin) Murria’s career highlights include the creation of three tech companies that reached a “unicorn” valuation of about $1bn (£820m). For her latest challenge, she is fighting the Mad Men of Soho in a rollercoaster takeover battle to buy M&C Saatchi, the advertising agency that created the 1997 “Demon Eyes” poster for the Conservatives.

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