Liverpool are two games away from the Champions League final, edging closer to more silverware and an even greater financial boost than the £85m plus that they have already accrued from their run to the semi-finals of the competition this year.
Standing between Jurgen Klopp's men and a May 28 date in Paris with either Manchester City or Real Madrid is Villarreal, a side who have defied the odds for some years now to upset the elite at the top table despite representing a town of just 50,000 and having finances dwarfed by many of those they are competing against, most certainly among those who remain in this year's Champions League.
When local businessman Fernando Roig took control of the club in 1997 they were a second tier Spanish side with a proud but unspectacular history, spending much of their time having flitted between the third and fourth tier of the national game. Roig had vowed to do things differently through not owing money to people, investing in youth and spending wisely in pursuit of success, and since 1997 they have been part of La Liga for all but two seasons, finishing inside the top 10 in 16 of their 21 La Liga campaigns, finishing runners up in 2007/08.
