Hyderabad: Actor Vijay Deverakonda has co-founded and co-built Unhype, a new skincare brand created for young India with a simple philosophy - "No BS. Only what works." The brand aims to make skincare simpler, more transparent and more accessible by cutting through excessive products, complicated routines and exaggerated claims.
Unhype has been developed as a functional skincare line for young Indians, particularly the 18-30 age group, with products designed around real Indian skin, weather and everyday conditions. The brand focuses on simple routines, science-backed formulations, transparent claims and honest pricing.
